Articles, whether your own or ones you get from a reputable Article Writing Service such as The Digital Archives, are a great way to feed the linkbait machine. What’s linkbait you might be asking at this stage? In a nutshell it’s content created with the specific purpose of attracting links to your site.

Even Google considers linkbait with some good will. Matt Cutts, Google SEO specialist thinks that if good content catches people’s attention then that doesn’t have to be a bad thing. He carries on to say that articles may have great data or insights, can be creative or be controversial to generate discussion.