Why?

I get a bit too excited when I am about to launch a new product and today is that day.

Anja and I have been working on our latest product, “How to Write Articles for Maximum Effect” for a while now and today we go live at 2pm UK time.

Over the last couple of days we have been giving away a free extract (e-book and videos) of our latest creation and I have been amazed with:

• The amount of people who have signed up for the free extract (1707 and counting!)

• The feedback

One person wrote to me and said, “They wrote 9 new articles in 2 hours”.

Nine!

How?

By using one of the free research tools we highlighted in the free extract.

That is simply brilliant.

I love feedback and I love helping people improve and with feedback like that, I know I have achieved what I intended to.

So why am I telling you all this?

I know what you are thinking, “another marketing ploy”.

And that’s exactly what it is!

If you have a blog or website business, writing blog posts, and articles is a must. To build your brand, your reputation, your credibility, you have to write. It is as simple as that.

The biggest and most popular bloggers in the world like Darren Rowse at ProBlogger and John Chow at JohnChow.com, blog post at least once a day. They know what they are doing and that’s why they are the top 2 blogging sites in the world.

Do both Darren and John have big brands?

Yep!

Do both Darren and John have huge followers?

Yep!

Do both Darren and John make lots of money?

Yep!

How?

Well it’s not their only strategy of course, but by blog posting and knowing how to write articles for maximum effect.

So, they know how important article writing is and that’s why it is a skill worth mastering.

So, yes this is one of those blatant marketing blog posts because I want you to buy my latest product. I want you to improve your blogging and on-line marketing success.

So today we go live at 2pm and meanwhile, you can still grab a free extract and get on the insiders list who will have access to the special live website link, one hour before everyone else.

Is that of benefit?

I believe it is because I have a very special low price offering for the first 50 who decide to buy and if 1707 (and counting) get to see the link at 1pm then I am hoping and expecting the first 50 to go pretty fast.

There we are – blatant marketing blog post over.

See you 2pm (or 1pm if you sign up here: free extract)

This is a post from: The Digital Archives

How to write articles for maximum effect – launch day!

How does somebody earn your respect and trust?

At what stage will you find them so credible that you will take their advice?

It works the other way around as well.

How do you become credible and how does article writing fit into this?

Let’s first look at why you would want to build credibility in the first place.

If you are writing articles for fun, building up an online credibility might not be that important to you. But what if you want to build up a blog, even if it’s just for fun, to eventually earn you some money?

The only way you will earn money online is by being credible. You don’t necessarily need to be credible overall, you just need to have credibility in the one field you are writing about in other words, your niche. Although being perceived to be an all-round nice and honest person helps if you ever want to add on another niche and make a living from this.

It’s very similar to the offline world.

Think about this. How do you decide on a doctor, a dentist, an accountant or lawyer if you need legal help? Most often you find these professionals by asking around and getting referrals.

How do you decide what your favourite supermarket is? You try it out. If your experience is a good one then the supermarket builds credibility with you. If you don’t enjoy the shopping experience, could be because the prices are too high or the sales staff are rude, then you try another store.

The very same processes work online. Readers will come to your blog to try out what you are offering. If they don’t enjoy the experience they will not return. They will also not refer your blog or site to anybody else.

So how do you get to build credibility online?

Your first step is to set up your profile and create your personality around this. Be genuine and true to the real you. Add some personal details so that you become human and people can relate to you.

Your second and most important step is to create an online continuous presence by writing articles. Build a reputation online for good content that can be trusted to be relevant to your readers.

Write on topics that interest you and that you can be passionate about. Your passion will come through in your writing. Write consistently good articles with a message that stays on topic.

As you continue to write on your topic people will start to develop trust in your knowledge and expertise. It will mean they find your opinions credible and worth listening to.

Eventually as you build this trust you will be able to use your credibility to sell products and services. This may be equally true for your own offering or somebody else’s products and services. Many online marketers who have established their reputation make more money endorsing other products than selling their own.

Article writing will be your most important tool in building your reputation online. Without credibility you will not be able to grow a successful online business.

This is a post from: The Digital Archives

You are nothing without Credibility as an Internet Marketer